Beer has existed for almost as long as wine has but the evolutionary changes of the beer world has caused a shift in the drinking habits of the most popular beer drinker. Macro brewed adjunct lagers have dominated the beer industry for fifty years but times are changing for the mass conglomerate beer industry with the mainstream movement of craft beer.
Craft beer is brewed by craft brewers. These microbreweries produce small, independent, and traditional beer. Small describes six million barrels of beer or less. Independent describes 25% or less of the craft brewery is owned or controlled by someone who’s not a brewer themselves. Traditional describes having an all malt flag ship beer or 50% of it’s volume through all malt beers or beers that use adjuncts to enhance the flavor of their product rather than for cheaper ingredients.
While the typical adjunct lager, Anusher Bush and Coors comes in your thoughts, can be found in almost any bar across the country, the newest standard for bars are beer bars birrifici italiani. Beer bars specialize in craft beer produced through the entire United States along with exceptional beer from throughout the world. In a great beer bar you’ll find little to no macro brewery beer whatsoever. What beer a beer bar carries however is set by the distribution of beer from a brewery. Here’s where things get complicated.
Macro brewery beer is distributed across the entire United States. Here is the reason so many individuals still drink light fizzy adjunct lagers or lite beer over craft beer. Craft breweries are limited to distribution based upon several factors. The distribution company that handles where the beer goes may only allocate a brewery’s beer to a specific number of states; either because of the number of beer that’s produced or how big is the distribution company. Sometimes it has regarding the brewery themselves. Plenty of breweries begin as brew pubs. A brew pub is really a place where you can enjoy food and beer. The majority of the beer created by brew pubs are only on draft or available in growlers; making distribution of one’s beer harder to come by. The primary reason a brewery could have limited distribution is supply and demand.
With so many craft breweries breaking to the beer industry market share, name recognition, and brand loyalty are the top factors to setting up a brewery and keeping it going. If you’re a fresh brewery that has just started up then you wish to take as numerous states as possible. The more individuals who see your beer will try your beer and consequently return to buy more of your beer. Over time people will recognize your logo, the beers you produce, and will quickly share your beer with people they know. Here is the three-step process to creating a brewery’s beer stay in the marketplace and gain a following.
You will find however repercussions that come from trying to dominate market share in multiple states and creating a breweries brands. This comes back to supply and demand. Many breweries in 2011 are facing the issue of supply and have begun to grab of states throughout the country. Every one of these breweries started small, broke into a lot of markets, developed their term for making great craft beer, and now the demand for his or her beer exceeds the total amount that may be produced. For many breweries they can’t make enough beer to help keep on the shelves, no matter quality. For additional the quality would drop in order to maintain the demands and that’s something all craft breweries won’t sacrifice.
Dogfish Head (Delaware) announced they’ll be taking out of four states and two other markets in 2011. Dogfish Head’s the fastest growing brewery in the united states this year and you’ll be lucky if you find some of their beer on shelves at your neighborhood liquor store. Sam Calagione made the decision to pull from these markets while he was tired of never seeing his product on shelves. Who will blame him? When you can’t make enough product to guide the demand of your distribution company, shops, and your loyal drinkers then you definitely have a significant problem. This dilemma however is preferable to no-one enjoying your beer.
Dogfish Head will undoubtedly be pulling out from the U.K., Canada, Tennessee, Wisconsin, Indiana, and Rhode Island in 2011 indefinitely. Being the fastest growing brewery has caused a demand for Dogfish Head that may not be met. Without any plans to expand in the longer term they’ll continue to create beer for the markets which have bought the most of their product. While this can absolutely upset loyal fans in these states and countries it’ll however bring joy to those that will continue to have Dogfish and now hopefully even more of it.
Dogfish Head isn’t the only brewery taking out of states this year. It appears this is actually the trend for 2011. Avery Brewing Co. out of Boulder, Colorado announced this week they’ll be taking out of eight states and seven other markets. Avery broke into as numerous markets as humanly possibly in order to sell their beer. Now they are ready to have out; which they have to in order to continue to supply their beer to loyal drinkers and beer markets. Too many markets aren’t moving their beer while other markets can’t keep it in stock. It only makes sense they pull from some in order to replenish others. Arizona, Connecticut, Indiana, Nebraska, New Mexico, Oklahoma, Rhode Island, and Tennessee won’t see Avery within their state for the foreseeable future. The partial state markets that may lose Avery include Northern California (Bay Area and Sacramento), Eastern Arkansas, Upstate New York (outside of New York City), Central Florida (Orlando), and Wisconsin.
With Colorado being the Mecca of craft beer it’s not unimaginable that more breweries than Avery are taking out of states. Great Divide, Oskar Blues, and Left Hand Brewing are taking out of states this year. Great Divide has removed their beers from six states (Michigan, Rhode Island, Connecticut, Kentucky, New Mexico and Alaska, and Washington, D.C.) They’ll be reduce their distribution to Minnesota, Illinois, Pennsylvania, New York, and Virginia.
Many craft beer drinkers will undoubtedly be disappointed this year because they discovered a common breweries are leaving their states. The key to a great brewery is fresh quality beer. Fresh means beer that’s continuously on the shelves. If you aren’t getting new beer releases from your chosen brewery then you’re lacking fresh beer. Quality is the next concern for great beer. The beer the brewer conceives must be exactly the same from conception to delivery. Plenty of breweries are faced with the issue of creating exactly the same product their fans know and love and maintaining demand for his or her beer. No brewery really wants to cut corners and produce a beer that isn’t exactly the same as what their fans fell in love with. So as to ensure that doesn’t happen, sometimes you have to pull out of certain markets.
It’s definitely upsetting seeing breweries needing to grab of states but maintaining supply, demand, fresh beer, and quality means some sacrifices are necessary. Many beer drinkers will stop being fans of a common breweries if they can’t procure a common brands. While this really is never good for a brewery it’s better to possess upset fans than bad beer. The demand for craft beer reaches an all time high and not being able to supply enough beer for many markets is really a better problem then not having their beer sold or creating a lesser quality product in order to meet demands.