Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small company owners have to know how these tools strategically serve and support business first so that they best implement social networking strategies to market products and/or services.
Social Media, to put it simply, serves users and organizations in marketing in three ways:
Marketing is focused on building relationships — relationships start with communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly with their current and prospective customers.
Content in the form of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know SMM Panel, like and trust factors that influence decision making. Content is no further just text. Small businesses may use audio or visual content for a “show me” and “tell me” to produce communications a group more interactive punch.
Social media’s direct communication distinction serves and supports business since it brings the folks you wish to attract directly for your requirements and makes direct communication possible. Social Media makes communication a discussion so business owners can share, receive feedback and connect on equal ground with their target markets.
When small businesses empower their target consumers, they think powerful. Whenever your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers” ;.In a time of social networking prosumers, it’s people (not companies) who make, shape, or break purchase patterns.
Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. In so doing, they could listen and connect to their target customers and build a free of charge forum to bring their market together. Collaboration = Marketing Acceleration.
Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve being an endorser for your small business. Social networking works as an advertising tool because individuals are prone to trust peers rather than companies.
The energy of mass collaboration serves and supports business owners in a definite way. Tapping/creating valuable collaborative options brings people together to fairly share ideas, exchange information, and help each other — and support relationship growth. Removing the “company/client” disconnect can breakdown elitism and boost marketing mind power.
The main reason that social networking works as an advertising tool is straightforward — because it’s fun. People wish to go where they think they belong, have a speech, are heard, and enjoy themselves. Small company owners need to be where their target markets are — and today, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it’s entertainment value.
Remember the Will It Blend? campaigns by Blendtec? They were an ideal exemplory case of social networking marketing in brilliant action. Videos were relevant while they showed the merchandise, were entertaining (they blended an iPhone!), and these were viral! People could easily share the fun with friends because of the easy social networking sharing widgets.
You can’t put a buck amount on free promotion. The way social networking stores data being an “Interactive Rolodex” even offers an amusement factor. Sites like Facebook and LinkedIn are becoming the “new databases” as they are fast, easy, and fun. Individuals are prone to update their Facebook and LinkedIn information than the usual sterile address book because it’s fun.
Small company owners use social media’s entertainment factor to build their online database of contacts and connections, be visible to prospective customers, and get the word out in creative ways like YouTube videos, blog posts, images, podcasts to produce people smile and spread the word.
How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social networking marketing serves users for communication, collaboration, and entertainment may be the first step to considering how exactly to strategically implement the large number of social networking marketing tools and choose the ones that work best for your unique organization.
The main element thing that small businesses need to remember when using social networking to help sell is that efforts will need to have value. There has to be value to your content, community, and execution to have people to interact with you or your organization. Social networking doesn’t sell things — people sell things. Participating in social networking marketing starts the relationship-building process. Start small and snowball. Social networking takes understanding, passion, effort, and commitment to produce it work. Give your business an authentic voice with social networking and commit to providing value and you will be off to an intelligent start.