Small Business marketing using Instagram
Instagram is an on line mobile application that’s used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast develop into a highly popular social media marketing tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on the mobile phones and allows them to easily upload and share these photos with friends (or account followers) using the Instagram application instagram line break. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited by between 3 to 15 seconds long.
Why are businesses embracing Instagram?
There are many than 300 million Instagram users worldwide.
Approximately 70 million photos are uploaded per day.
The account is’free’to set up so are there low barriers to entry.
It is a medium that enables for easy sharing of content 24 hours a day.
What sort of success have businesses achieved using Instagram?
Businesses such as for instance Levis, L’oreal and countless others have been in a position to utilize the tool to:
To increase awareness of these products and services.
To increase brand recognition.
To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram is apparently particularly well-liked by product based businesses due to its visual nature. Many businesses which can be product based such as for instance clothing, jewellery, make-up or even food based business have achieved success using Instagram. The reason being the application allows for photos to be posted and shared of individuals either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success isn’t exclusive to big brands as many small businesses have been in a position to leverage the power of Instagram to engage their clients. For instance, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the utilization of attractive photographs of these food and images of cafe meals that Instagram users will be interested in, as well as using hashtags that foodies, food bloggers and other Instagram users would be thinking about or search for.
Bloggers, social media marketing stars and media personalities have amassed a loyal following online with hundreds and sometimes tens of thousands of people following their Instagram accounts. This’influencer’group means that there are several eyeballs there willing to see your product or service. The audience had been built for you. The engagement had been formed and tapping into this by getting the product uploaded onto their Instagram feed or featured by way of a blogger or popular Instagram account holder can help you to develop your audience more quickly. Therefore finding the time to recognize key’influencers’in your industry and how you can tap into this is important.
Hashtags – What’re they?
How can they be utilized to boost business exposure?
I suggest that if you’re interested in getting onto Instagram you invest some time at the start doing your Hashtag research. Hashtags are tags that you can include in a caption of a photograph that you upload. To create a hashtag you’ll need to utilize the # symbol at the front of the tag and then add a keyword or several keywords without spaces following the hash symbol. For instance, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You might already be familiar with hashtags since they are also popular on Twitter but if you’re not have a look online to see some samples of how they are being used. The goal of the hashtag is always to tag your photo to a subject or topic category that’s’searchable’or’popular’on Instagram.
No spaces in your hashtags
No special characters can be utilized in your hashtags E.g.!@$&
Instagram includes a powerful search feature so if posts are set to’public’you can use hashtags to tag your photos and videos so your content becomes easier to search and becomes more accessible to the public. Meaning when someone runs a research and is exploring that’key phrase’your content may be discovered that leads to more people discovering about your organization or brand.
Some hashtags are highly popular so it’s important to recognize the ones that are most highly relevant to your industry. The aim of the overall game is truly to obtain people talking, liking, following and sharing your content. Hashtags help to obtain the term out if used effectively so take a moment to find out how to make use of these to obtain the most effective from the content.