Can be your IT Solution Provider or Managed Service Provider (MSP) business social?
One effective way to build a strong following for your MSP on Social Media platforms such as Twitter, Facebook and LinkedIn is always to consistently provide your followers with high quality and relevant content.
Many IT businesses mistakenly believe that content needs to be of their particular creation. Understandable, but few IT businesses that I am aware have the full time or resources to dedicate to producing content on a full-time basis.
So what can you do in terms of content that will attract an audience?
One method to attract a devoted tribe on-line is to become curator of content – filtering and aggregating good relevant content from your own sources.
This will be a lot easier than you believe buy Twitter followers. Chances are that, like me, you read plenty of interesting articles by others on a day-to-day basis that’ll well be relevant to your intended audience – an audience which includes clients and potential clients.
With this specific in mind, it’s unlikely that you’ll be lacking content to share.
The question now remains – how best to generally share this content with your followers without overwhelming them?
Bad Types of Content Curation
We’ve all seen types of businesses where in actuality the “Social Media Guru” for that corporate brand has woken up and pumped out a lot of links in one go. Whilst those links may be of interest to followers, they tend to obtain ignored due to the overwhelming level of them.
Don’t fall into this trap. Instead, drip feed your content.
Drip feeding social media content
Drip feed your content to your audience through the day allows them to digest it slowly rather than make an effort to gorge in one go.
Social Media tools this kind of Tweetdeck and HootSuite have the ability to schedule status updates for Twitter, Facebook and LinkedIn – but when you yourself have plenty of interesting content, when and what you have scheduled becomes confusing.
This is where in actuality the social media tool Buffer will come in to play.
Using Buffer to drip-feed content
Buffer is just a free app that enables you to make a buffer (the clue is in the name, eh?) buy Facebook page likes all the way to 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames are available in a Premium version – which will then be posted within the course of a trip to pre-defined times of one’s choosing.
In addition to the Buffer web-site, there are plug-ins for your web-browser to enable one-click buffering of interesting content you find, and you may also e-mail yourself at a special Buffer email address with content you would like scheduled – useful if you discover interesting content on the iPad or another mobile device.
Tracking clicks on your content
In addition to integrating with your favourite URL shortening tools – such as bit.ly – Buffer also generates statistics on the links you have shared in order that you will see how lots of people clicked through and re-shared those links. Very ideal for analysing the type of content your followers are interested in.
Using Buffer makes sharing useful, relevant content with your Social Media audience a whole lot easier and more effectively.
Once you get into the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to build a strong following of people that are thinking about what you have to share.
About the author
As the former owner of an award winning IT Managed Service Provider, Richard Tubb works with MSPs to greatly help them increase sales, take on employees and build up relationships with key industry contacts. You don’t have to do it alone anymore – contact Richard and have a discuss your preferences and how they can help you.