Before diving into the planet of social media marketing, look at this valuable advice: don’t be everywhere! As tempting as it seems to become listed on every existing social media site there is, you only won’t have sufficient time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even when you’ve joined a dozen sites, if none of these work to widen your reach, turn contacts into customers, and raise your sales, your efforts will be in vain.
And because it’s recommended that you join only 2-3 social media sites, you have to be very picky. You’ve to select the ones that works better to your advantage and offer you what you need. Facebook, Twitter, and Google+ might be on the top of listing of popular social sites but this is not a sure guarantee that they can help your company online. To create a good choice, you need to first understand the several types of social media.
The three kinds of social media:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the shape of text, video or graphics. Additionally it gives the opportunity to create about a certain topic while allowing people to give comments and connect to the information provider. LinkedIn Email Extractor Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on the web community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for example photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that fall under this category.
· Collaboration – The third type include wikis and social bookmarking sites. Wikis follow the same concept while the encyclopedia, providing a wealth of information regarding different topics. It allows for creating and editing of informative content. Wikipedia is the number one example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share website pages located on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you know the fundamental kinds of media sites, the next phase is to understand which factors to consider. Think about these following questions:
Where are your potential customers?
Each site has its unique culture, attracting a certain sector of consumers. LinkedIn, for instance, suits professionals, and will be your best bet if they’re individuals you want to reach out to. Younger casual netizens, meanwhile, can be found on Facebook and Twitter.
What type of content do you want to share?
Social sites use different architectural structures, meaning each has its method of letting users share content. Are you currently considering video marketing? YouTube is the utmost effective option. Pinterest and Instagram are great for those who’ll be sharing lots of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
How much time and budget are you experiencing?
Time and budget also play a role in your decision. You’d have to examine the sites’features as well as marketing platforms. Although some provide free advertising, others need a fee. Some sites are far more time-consuming to manage while others would only take a fraction of your time for you to use and maintain.
Understanding the various structures of social media and taking into consideration the abovementioned factors can assist you to land the very best choices for your social media marketing needs.