Social networking is here now to stay. As an entrepreneur or business owner if you’re not using it to cultivate your business you are missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to the previous year according to Statista. The numbers don’t lie. Social networking is really a life-style all over the globe.
As an entrepreneur or business owner if you’re not using social presence on-line to cultivate your business you are missing out. By 2017, the global social network audience will total 2.55 billion, – according to Emarketer.
Below I’ve listed my easy 5 step process for having a technique for social networking marketing.
1. Identify your goals.
For each and every company there must be a mission. Your company mission should have a mission statement. For each and every mission there has to be a goal. What’s the positive outcome or end goal that you intend to achieve? You might want to become internet famous Instagram followers, you might want to obtain speaking gigs, you might want to market a book or training program or you could just want more customers. Whatever it’s you must jot down your goals and the logic behind them. Understanding where you intend to go and how you’re going to obtain there will help you devise the best plan and route you must take.
2. Get Brand Clarity.
Get clear on your own brand before you place it out there. Answer these 3 important questions. What would you do? Who would you help? what do you intend to be noted for? When you can clearly articulate the answers to these questions, you are able to communicate this on social networking or before anyone. You have to manage to clearly and succinctly say in one sentence what you’re about and describe your business model in ways that makes sense.
3. Master the art of Pull Marketing.
Pull marketing is all about client attraction. When you create core messages with strong call to action statements, you are setting the stage to own people in your target market self qualify and respond with, “me too” or “I need that” or “where can I find out more?” Your goal is to own ideal prospects in a position to clearly see themselves in your business model. They should manage to see your company offers exactly what they have been looking for.
Social platforms really are a great tool for utilizing pull marketing tactics. Whether you run ads or produce a poll, survey, or contest you may get targeted leads using social networking advertising and messaging. The key is crafting messages your target market will respond to.
4. Connect and build relationships.
In order to sell anything to anyone you need to have a respected relationship. This concept is valid on-line as well. You have to truly connect, converse and engage with people on social networking before they begin trusting you. One of the best methods to engage with people is by using groups within social networking platforms like Facebook, Google+ and LinkedIn. In these group you are able to converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to utilize hashtags. On Twitter you employ hashtags and lists to engage with others.
Whatever platform you’re on, make certain to showcase what is unique about you. You have to manage to clearly articulate your unique sales proposition. When people don’t know what is significantly diffent about you, they reduce your product or services to price.
Another great way to create relationships with people on social networking is to follow, comment and share their content. On every social networking platform, there is a way to provide feedback by sharing, commenting or clicking a key to like the message. When you show on that person’s social networking page, they’re sure to notice you, sooner or later.
5. Create an action plan and content marketing calendar.
Using social networking may be overwhelming. That’s precisely why you will need a social networking action plan and a content marketing calendar. How are you currently going to mix social networking in together with your overall marketing strategy? You have to understand that marketing is most effective if you have several strategies complimenting one another and working together.
The top reason you need to build an action plan is because, your ideal clients are searching for you on-line. As an example: You’re a health & wellness life coach devoted to nutrition and teaching people how to lose weight without dieting and have a much better relationship with food. Your prospect is on-line trying to find key phrases like weight loss, healthy foods, life coach, diet and wellness. As an entrepreneur because space, you must appear in the search once the prospects go looking for a solution with their problems.
For each and every industry, you will find people looking for answers to specific problems. You have to create messages for every single problem that the people in your target market has. Social networking gives you a distinctive chance to communicate frequently together with your target market on a wide variety of topics.
As you can see, using social networking as a technique to cultivate your business requires you to get back to the basics and understand marketing 101. When you complete each of the steps above, you will have a much better handle on the best way to incorporate social networking to cultivate your business.